Basically the viewers of the show. I aim at an age range of about 14 to 28, but anyone who watches the show should find the comics accessible. I know some people who don't watch the show read the comics, but I don't think we can hope for that to happen with a lot of people. We'd be happy if we could get the million or so viewers of the show.

Is continuity a nightmare in the Buffy world?

No. Continuity in Buffy is pretty clear cut. Not like Star Wars, where you have dozens of storylines in any give time period. With Buffy there is a set number of characters, and we only have to acknowledge the 22 or so episodes they do every year.