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Celebrity voices
What do you think of your voice?
Attitudes towards accents
Languages other than English
Poll methodology
Poll methodology An attitudinal poll commissioned by BBC Audience & Consumer Research for BBC Voices and conducted by Greenfield Online. Cardiff University advised on the design of some questions in the poll. Fieldwork was conducted between 17th-26th November via an online survey hosted on the Greenfield website. The final sample yielded 5,010 respondents (15+) who completed the entire survey. The sample was drawn from Greenfield Online's proprietary panel of UK individuals. The final sample nationally was 49:51 Male:Female. There was a 'middle age spread' in the sample, with 25-64s proportionally over-represented and 15-24s and the 65+ under-represented. Social Class data was not collected. Maximum quotas for each of 63 identified local areas were used to ensure a wide geographical spread within the sample and broadly robust regional reporting, though panel weakness in some areas (eg. Northern Ireland) meant that some regional samples remained comparatively low. The sample was not specifically weighted to reflect UK gender, age, social class or geographical demographics, nor to ensure sample balance in any one local area or region. 97% of the whole sample said that English was their first language. 26% of the overall sample said they spoke at least one language as well as English, and the most frequently mentioned languages were French (17% of the total sample), German (11%), Spanish (7%), Italian (4%), and Welsh (2%). Greenfield Online has a panel of registered respondents from which its survey samples are drawn. In the UK this panel consists of approximately 140,000 individuals, all of whom will have 'double opted in' to participate in online surveys, which means they must respond to a confirmation message after registration, before they enter the panel, ensuring that a third party does not fraudulently add them. Members are recruited to the panel on an ongoing basis via a range of media and sources including embedded text links, editorial inclusions, targeted opt-in email lists, word of mouth, co-registrations and online promotions. Further information can be found at Greenfield Online.
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