Why are the Borg so popular?

I think because the Borg are so different. Especially with Americans. I can�t really speak for foreign audiences, but America is all about independence and individual freedoms, individual rights. And the Borg are the complete antithesis of that, everything that America stands for. I think that�s what makes them so fascinating, at least to us, is to see that just completely different world. The ultimate villain, for us.