Sky

When Rupert Murdoch launched Sky TV in 1989 everyone was sure it was doomed to failure.

"Who needs more than four channels?" people asked. "Who wants an ugly dish on their wall? Who's going to pay to watch Sky when all the good stuff's on the BBC?"

But he bought the soaps, he bought the sport, he bought the news. Resistance was futile.

Dishes began sprouting everywhere. There simply weren't enough to keep up with demand.

As John Lennon once said: "No hell below us, above us only Sky."