It all started when the advertising censors banned the use of Y-fronts
in an ad. The authorities had decreed that Y-fronts were indecent
and so Nick Kamen stripped off his Levi 501s in a laundrette to reveal
crisp, white boxer shorts.
Suddenly the sale of boxer shorts - particularly white ones - rocketed
and Y-fronts became a thing of the 70s.
Nick Kamen went on to become a singer, but will be best remembered
as the hunk in the laundrette with lily-white pants who inspired
the boxers boom.