A fashion for pale, skinny models with dark sunken eyes and fine, blow-away hair gave rise to the term Heroin Chic.
Much was made of the fact that the models looked ill because they
really were taking lots of drugs and it was thought that they might
encourage kids to do the same.
But anyone who took a quick look at the genuine junkies begging on London's streets could see that this was clearly not the way to get the look.
Models in 1994 were no more bulimic, nicotine-soaked or coked-up
than before. Designers simply had a new look - and needed a catchphrase
for it.
