At last, men no longer had to fear being a flop in bed.
The little blue pills promised to usher in a new age of sexual
liberation for the over 40s, and such was the excitement that one
couple were even invited to try the drug 'live' on This Morning
with Richard and Judy.
It is not recorded whether the presence of the celebrity couple
accentuated or counteracted the effects of the drug. But a thriving
black market in the little blue pills sprang up soon after.