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7 February 2011
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The 1960s

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I LOVE 1964

1964 Habitat catalogue
RealMedia: Tom Dixon on Habitat


Terence Conran was a major force in raising design awareness during the Sixties. He opened his first 'Habitat' store at 77 Fulham Road in May 1964, concentrating on modern furniture and accessories.

Habitat provided innovation and good design at affordable prices, much of it imported from Europe. It introduced Britain to a range of French cookware, all displayed in a simple environment of white walls and quarry-tiled floors, then considered eccentrically austere.

Swinging London flocked to the first shop: John Lennon, George Harrison and Julie Christie all bought furniture there, as did Mary Quant.

Quant designed the staff's outfits and bought whole table settings of linen, crockery and glassware for her dinner parties.


1964 Fashion: Topless | Wigs | Habitat

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