The Japanese introduced this craze to Britain during National Pet Week. The small plastic eggs with a screen and control buttons was your very own loveable pet to keep alive as long as possible.
Feeding, cleaning, disciplining, playing with it, giving injections
and even clearing up virtual poos was all part of the addictive
game. The craze leaked out of the playground and was soon found
to be captivating children and adults alike.
Bereavement counselling became available if the virtual death of the pet became too much and Tamagotchi babysitting became a profitable line of business! Couples even appeared on TV chat shows to face the problem of a partner's jealousy of the plastic electronic toy.