BBC HomeExplore the BBC
This page was last updated in November 2008We've left it here for reference.More information

7 February 2011
Accessibility help
Text only
I Love 1997

BBC Homepage
Cult homepage
I Love...
The 1990s

Contact Us

Like this page?
Send it to a friend!


I Love 1997

RealMedia: Tamagotchis


The Japanese introduced this craze to Britain during National Pet Week. The small plastic eggs with a screen and control buttons was your very own loveable pet to keep alive as long as possible.

Feeding, cleaning, disciplining, playing with it, giving injections and even clearing up virtual poos was all part of the addictive game. The craze leaked out of the playground and was soon found to be captivating children and adults alike.

Bereavement counselling became available if the virtual death of the pet became too much and Tamagotchi babysitting became a profitable line of business! Couples even appeared on TV chat shows to face the problem of a partner's jealousy of the plastic electronic toy.


1997 Toys: Tamagochi | Laser Pens | Spice Girls Toys

About the BBC | Help | Terms of Use | Privacy & Cookies Policy